Design Leader
B2B E-Commerce
SaaS
Product Strategy Continuous Learning
More than two decades as an innovative human-centered leader across multiple verticals of commercial and government organizations. Extensive experience as an Individual contributor, team member, team leader and team builder. Measurable success designing innovative SaaS platforms for B2C and B2B Omni-Channel experiences. Dedicated to building a strong culture of design thinking principles facilitated by a customer obsessed design team. Dedicated to a customer first culture that directly influences the product roadmap, maximizes adoption, and optimizes revenue. Passionate about the relationship between process and continuous discovery as a pivotal concept in successful design.
Recent projects
The ANDMORE Markets provide physical locations around the US for large manufacturers to sell at wholesale to a global audience. Happy to walk through any of these at a case-study level. Design teams on these products ranged from 3-10 designers of all disciplines.
@Market App
Mobile Event Platform
Mobile app designed to assist buyers with planning, capturing, and connecting with brands at ANDMORE Market events. By binding the physical with the digital in a B2B landscape this app has endless data capture possibilities. A version for the exhibitors that leverages the buyer data is currently in beta. App had 10x adoption compared to legacy product in first year.
Juniper Sales App
B2B SaaS Solution
Re-Imagined legacy experience rep sales tool. Real-Time inventory, customer management, and point of sale software. Designed to support enterprise level commerce for B2B and B2C. Accompanied by a full featured desktop version and quickbooks integration.
Juniper Market
B2B Ecommerce Marketplace
A B2B E-Commerce marketplace driven by global manufacturers. JuniperMarket was created to extend the market experience into a year around revenue stream for our market exhibitors. By extending the POS from handheld Rep software to an online commerce platform we greatly improved efficiency and volume. The consumer facing marketplace was supported by a full SaaS suite of tools designed to give efficient management capabilities.