market-place — Scott Mayer

Juniper Market | B2B Marketplace

THE WHAT

Extend the market experience into a year around revenue stream for our market exhibitors. Create a digital B2B wholesale marketplace that intuitively facilitates business between exhibitors and buyers before, during, and after market.

THE HOW

Build a team of rockstar designers and researchers. Set up research environments at the markets and begin the continuous discovery process. MLP released for testing after 18 months. Team expanded from 2 to 11 designers along with 4 SaaS product kick-offs. Digital Innovation Org grew from 24 to 434 over 24 months. From start-up to enterprise while simultaneously building innovative green-field solutions was the goal.

THE WHY

International Market Centers ( Now ANDMORE ) owned by Blackstone Co. saw from competitors like “Faire” a formula to capitalize on a $500bn/year industry. The physical markets are seasonal events that rely on segmented connections and a lack of visibility into the broader commerce of the industry. A digital presence could facilitate a year around solution that creates powerful data monetization opportunities and an added layer of convenience for buyers and sellers.

B2B Market Place

SaaS Enabled Ecommerce Platform

Containing more than 1 million SKU’s and servicing more than 100 categories of Home Decor and Gift.
Vendors were provided a micro-site content management system integrated into platform.
Powered by a SaaS suite of tools to support manufacturer engagement. Product upload and managment along with popular brand integrations.
Complex B2B business rules stream-lined to make multiple brand bulk purchasing easy.
Personalized account for every registered member provides order history and invoice management.
Integrated credit service. Track credit history and manage payment through the market.
Biggest friction point for B2B market places solved using the voice of customer and a solid iterative process.